Understanding the business needs is not easy or simple and at the same time, one needs to understand which services help in boosting the revenue. Positive reputation makes market but with a single negative or bad reputation cause excess damage to the company.
We can recall the time when marketers from all over the world used to hate
the idea of SEO.
I mean, why not?
Back then, marketers used to work really hard depending on single keywords to rank high up in the SERPs. But usually, things change the flow and all their work used to go in vain.